On 4 November 1998, Prothom Alo began its humble journey of conquering the hearts of millions of readers with its credible and courageous news delivery through innovative presentation and layout. The unprecedented popularity of Prothom Alo, particularly in terms of circulation and readership, are not only new records, but also milestones in the history of newsmedia industry of Bangladesh.
According to National Media Survey 2018 of Kantar MRB, 6.6 million people read the print edition of Prothom Alo every day, and it is the highest readership number among all Bangladeshi newspapers. Prothom Alo does not only have the widest reader base, but it also reaches to the most erudite readers of Bangladesh belonging to upper SEC (Socio Economic Class). Prothom Alo is miles ahead of any other newspaper in the important demographic segments of readers.
Prothom Alo online (prothomalo.com) is the “Number 1” Bangladeshi as well as Bengali Language website in the world based on traffic and pageview. Around 10 million users access this portal every month from over 200 different countries and territories and they generate 280 million pageview per month. Through all digital platforms – Bengali and English portal and mobile apps – Prothom Alo reaches to 1 million people every day in home and abroad.
Together in print and online Prothom Alo reaches to 7.6 million people every day.
Beyond the border of Bangladesh Prothom Alo has two weekly overseas editions. Prothom Alo Weekly North America Edition is printed in New York and distributed to the expatriate Bangladeshis residing across USA and Canada. Prothom Alo Weekly Gulf Edition is printed in Doha and distributed to Qatar and Bahrain
Besides impartial and authentic news presentation, Prothom Alo’s effort in serving the community through numbers of philanthropic activities is acknowledged and applauded highly at home and abroad.